About the Role:
If you can turn a one-line brief into a hook people remember, this role is for you. At Social Pill, you will come up with ideas and write the words behind them: campaign concepts, taglines, reel scripts, and social-first content for a mix of brands. The pace is fast, the client mix is varied, and the opportunity is real: writing that shapes how audiences see a brand. You'll work closely with designers, the video team, and account managers, from first idea to final post.
Key Responsibilities:
Ideas & Concepts
  • Develop campaign ideas, taglines, and content concepts from client briefs.
  • Pitch ideas to the creative and account teams, and refine them with feedback.
  • Stay on top of trends, formats, and cultural moments that can work for our brands.
Copywriting
  • Write captions, hooks, ad copy, website copy, and email content in each brand's tone of voice.
  • Write scripts for reels, videos, and explainers.
  • Proofread and edit all copy to a client-ready standard.
Collaboration & Delivery
  • Partner with designers and video editors to bring ideas to life.
  • Work with account managers to meet briefs, timelines, and client feedback.
  • Turn around revisions quickly without losing quality.
Workflow
  • Keep copy documents, content calendars, and versions organised.
Requirements:
  • 2+ years of experience in copywriting, preferably in an agency or brand team.
  • A portfolio that shows range and original ideas. We value this more than your resume.
  • Strong written English, with the ability to adapt tone across brands.
  • Good understanding of social media platforms and what makes content work on them.
  • Basic SEO and ad copy knowledge is a plus.
  • Experience writing video scripts is a plus.
  • Organised, open to feedback, and able to handle multiple briefs at once.
What We're Offering:
Social Pill has spent 7+ years building strong client relationships and creating award-winning work. This role gives you a diverse client roster, an idea-first and collaborative culture, regular creative reviews, and a clear growth path as we scale. Based in Andheri West.
I assumed 2+ years of experience to match the Video Editor JD. Tell me the experience level you want and I'll adjust it.